For MSPs, complexity has become the hidden cost of doing business. Between juggling multiple vendors, managing supply chains, and keeping margins intact, too much time gets spent on operations instead of customer value. Our conversations at the recent ScanSource Partner First 2025 conference underscored this reality: MSPs are asking for simpler, more predictable models that give them control.
In this edition:
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- Why reducing friction matters more than adding features
- How “no deal registration” changes the game for MSPs
- Simplicity can be the differentiator
What MSPs Really Need
Choice without structure creates chaos. MSPs need more than the latest product release. They need predictability: consistent pricing, reliable supply chains, and a support model that does not add overhead.
That means distribution must evolve. Instead of sending partners in four different directions to chase hardware, software, and support, the goal should be to bring it together under one roof. MSPs want an “easy button” for operations, so they can focus on designing and delivering outcomes for their customers. That’s what we’ve built with ScanSource.
The End of Deal Registration Headaches
One of the biggest friction points MSPs face is deal registration. Traditional OEM programs force partners to disclose every opportunity in exchange for margin protection. The result: more administration, more delays, and less focus on customers.
The alternative is a simpler model that removes deal registration altogether, and it’s one of the ways we aim to eliminate friction at Shasta Cloud. By offering predictable costs on both hardware and subscriptions, MSPs can protect their margins while keeping ownership of the customer relationship. It shifts the conversation away from vendor rules and back to what matters: building profitable services.
Making Simplicity the Differentiator
The strongest MSP offers are not built on exclusive technology. They are built on the ability to wrap services around a consistent, reliable foundation. When the underlying components are seamless, MSPs can brand and scale their services with confidence.
Simplicity is not about doing less. It is about removing friction so MSPs can do more. Less time spent on registrations and backend processes means more time for designing customer outcomes, strengthening relationships, and growing profitably.
At Shasta the model is simple: Shasta Cloud provides the foundation and MSPs wrap their services and pricing around it, creating offers that are profitable, repeatable, and branded as their own.
The result? Lower operational costs, faster onboarding through ScanSource, and a business model that lets MSPs lead with services rather than somebody else’s product sheet.
Final Word
At ScanSource Partner First, we did not just show up with swag and a booth. We showed how Shasta Cloud is rewriting the MSP playbook. Simplicity is not about doing less. It is about removing friction so partners can do more, and ScanSource and Shasta Cloud are making that a reality for partners.
Let’s make it easier together.