Why Market Chaos May Be the Best Opportunity for MSPs Yet
The networking industry is restless. Vendors are consolidating. Supply chains are unstable. Prices are shifting. And yet, opportunity has never been greater.
Ron and Ted have been on the road for weeks, talking with partners coast to coast. What they’re hearing behind closed doors paints a clear picture:
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- Wi-Fi 6 is yesterday, Wi-Fi 7 is tomorrow – and the refresh cycle is driving massive opportunity.
- Consolidation is creating chaos – new brands, new pricing, new rules.
- MSPs are at an inflection point – caught between vendor disruption and customer demands.
A Market in Motion
On one side, the vendors are buzzing about the future. Wi-Fi 7 is coming fast, and with it a wave of new APs, switches, and refresh projects that will reshape enterprise and property networks.
On the other side? Volatility. Supply chain issues. Rising prices. Product delays. And most of all, consolidation. Teams are being reshuffled. Brands are collapsing into each other. Customers are left with new points of contact, new pricing structures, and in some cases… no one picking up the phone.
For MSPs, this isn’t just noise. It’s the environment they live in.
Chaos = Cracks in the Wall
Consolidation changes the rules. Longtime vendor partners suddenly disappear. Engineers who used to support deployments are reassigned. Quotes get stuck in limbo because the system can’t process non-standard pricing anymore.
But cracks in the wall create openings. As Ron put it, “Anytime there’s disruption, it gets people to pay attention.”
For Shasta Cloud, that means the conversations we’ve been having for years about empowering MSPs and flipping the economics of the network model are starting to stick. Partners who once hesitated are coming back, saying: “Maybe now’s the time.”
The MSP at the Center
Consolidation doesn’t just reshape vendor portfolios, it doubles the competition for MSPs. Overnight, the rival across town may now be knocking on the same client’s door with a bigger, merged brand behind them.
The reality? Vendor consolidation limits flexibility. MSPs need control over their own pricing, service stack, and outcomes. That’s exactly where Shasta Cloud steps in:
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Enablement through disruption, helping MSPs survive the chaos by giving them tools to win.
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Healthy margins, solutions that save money and create new revenue streams.
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Focus on the partner, while the big vendors are distracted, we’re doubling down on MSP success.
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What End Customers Really Want
Here’s the shift: brand doesn’t matter to the client as much as it did. Access does. Wi-Fi is like water or electricity: utility, not a luxury.
Commercial buyers care about outcomes at a price. They want it to work, not a logo on the box.
That’s why Shasta Cloud’s role isn’t about becoming the brand in front of the end user. It’s about making our MSP partners the brand their customers trust. One relationship that matters.
Final Word
The networking industry is at an inflection point with vendors, MSPs, and clients alike. Volatility creates cracks. Consolidation creates chaos. But both create opportunity.
At Shasta Cloud, our mission hasn’t changed: empower MSPs to own their networks, their margins, and their customer experience. The future isn’t about surviving disruption, it’s about shaping what comes next.
