Simplicity Is the Real AI

Simplicity Is the Real AI

First of all, Happy Thanksiving from all of us at Shasta Cloud. We’re truly grateful for everyone who has been part of our journey, and we’re excited for what’s to come. Before carving your turkey, settle in for a little light reading in this...
The Death of the Line Card

The Death of the Line Card

There was a time when showing off your line card meant credibility. The more logos you carried, the stronger your portfolio looked. But today, customers are not buying logos, they are buying accountability. Modern MSPs win by simplifying, not stacking. The partners...
Owning the Stack Changes Everything

Owning the Stack Changes Everything

The most successful MSPs are becoming builders, not brokers. Everyone is selling the same hardware, quoting the same vendors, and fighting for the same few points of margin. But a new model is here, and it is changing who controls the customer relationship. The...